The Hollywood Gossip Machine Is It Better to Be Hated Than Ignored?

Written by Shopping Magazine on July 17, 2017. Posted in Black gossip site, Celebrity, Celebrity gossip

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Celebrity gossip industry has a combined revenue of over $3 billion each year. Hollywood gossip is often judged as frivolous, or the domain of women. Yet, it would be laughable to claim that the latest Hollywood gossip doesn’t influence how the public views musicians, actors, artists, etcetera, and therefore what they choose to spend their money on.

People who are skeptical of the persuasiveness of a celebrity endorser should consider the following study. The Harvard Business School conducted a study in 2011 on the monetary effects for a brand after that brand signed a well-known celebrity to endorse a product or service. They found that the business experienced an immediate increase of $10 million each year in sales, as well as a 0.25% increase in stock returns.

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