It is often difficult for a company to decide on what their complete message is and where to go to get that message out. Some try to target a very small and niche audience, but unless you are 100% sure that this is the only audience for your brand, you could be missing out on a great deal of exposure.
With the Internet being what it is today, men and women of all ages virtually have the world at their fingertips. While standing in line at the local Starbucks, people can access the day’s news, weather, and gossip, and see advertisements right along with all of it. One of the best places to find large numbers of people when it comes to advertising on the web is any type of celeb gossip sites.
The combined revenue from these types of celebrity gossip sites is over $3 billion every year. Specifically, black entertainment gossip and black entertainment news are an extremely big business. According to the United States Census Bureau, there are more than 45 million African-Americans living in the United States, and in 2013, New York City alone boasted a population of 3.7 million African-American residents.
When it comes to reaching a cross-section of young people who are ready to become aware of your brand, you will find a very diverse group of people in the celebrity gossip market. A gossip site that brings people up to date with the latest celebrity news and goings on is always going to have a steady stream of viewers, clicking onto a very wide range of options when it comes to advertising. If you want your brand in front of a willing, ready, and able group of potential customers, it would be worth looking into how you might be able to team up with a gossip site or two.
People are attracted to gossip sites for as wide array of reasons as there are people who access them. Gossip sites offer insight into facts and features of celebrity lives. People look up information on these types of sites to find simple things like the fact that JaY Z’s album The Blueprint 3 became his 11th number one album, beating out Elvis Presley who previously held the record for the most number one albums by a solo artist.
They will also be able to find out the fact that nearly all of Will Smith’s movies have grossed over $100 million dollars and that he is one of the highest paid film actors working today. Or, that Floyd Mayweather was the highest-earning celebrity in 2014-2015 by bringing home a whopping $300 million dollars.
The Internet is filled with all kinds of different sites that have a steady stream of visitors, but only on a gossip site will you be able to count on millions of viewers every single day. Now, that is where it is all getting done.