We are reaching the last week of the holiday shopping season. Now is the time for businesses to give that last little push to increase their holiday profits. There are plenty of last minute shoppers to target, as long as you are marketing to them correctly. These are some of the best marketing methods to get that last holiday income push.
Send out a reminder communication
Of course, last minute holiday shoppers know that they still have to finish their shopping. They may not, however, know where to purchase from. When you send out reminder communication, either in the form of mail, digital print, or via the internet, you are reminding them that you are open and ready for last minute shopping. In the next week, there will be many shoppers looking for a place to get their last minute gifts. Make sure they know that shopping with you is an option.
Upgrade your outdoor mesh banners
It is likely that you already have some type of outdoor custom banners on your storefront, but customers get used to these over time. By updating your outdoor custom banners to updated custom mesh banners over the next couple of days, you are demanding awareness of people that drive by the store. According to a 2014 Mass Merchant Study, approximately 16% of unplanned purchases were due to a display noticed while shopping. When you update the exterior custom printed signs, you are also updating the thought of your store in your local customer?s mind.
Offer a last minute deal
A lot of retailers take advantage of the last minute shopper and do not offer them any discounts. They figure that they have to shop anyway, so you can get away with not giving a discount. The mistake, however, is assuming that the customer will always choose your store. The majority of customers are willing to switch shopping preferences in order to save money on shopping. Offering a significant discount during this last week of shopping can drastically push sales. Notify local community members of your holiday sale with a sale banner installation.
Evaluate the effectiveness of your exterior signage
Most storefronts have some type of exterior signage. Exterior signs notify customers of the store’s location. However, if your goal is to do more than pinpoint your location, you need exterior signage that grabs attention. Raised signage is effective as it makes it easier to read from the road. On average, consumers are exposed to 3,000 ads and promotional messages every day. Make sure your sign is what they remember.
Don?t forget about interior signs
You have successfully brought the customer into the store. Now what? Now you have to encourage them to purchase products from your store. If they are not satisfied with the prices or the inventory, they will simply go to another storefront. Your outdoor custom banners should relate to your interior signs. Use the same font and message style. Also keep in mind that on several studies, including one from Brigham Young University, results showed that merchandise with a sign outsold merchandise without a sign by 20%. Your interior signs should include product information, price, and any other important item details.
With just one week left in the holiday shopping season, now is the time to increase those store profits. If you have not yet met your goal, you can make some minor changes to your outdoor custom banners and interior signs to push even more sales. There is a large market for last minute shoppers and if you are prepared, you can take advantage of these sales.